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About The Symposium

Thank you to Williams Lake for hosting a fantastic event!

And thank you to the approximately 160 delegates and speakers that participated in the symposium.  We hope it was a very enlightening and engaging experience for everyone.

Many of the speakers have agreed shared their presentations.  Click here for more details

To see some of the amazing photos taken by John Wellburn at the symposium, click here.

The next symposium will take place in 2017, location TBA.  If you have any thoughts or ideas about the next event, please contact martin@mbta.ca

The MTB Tourism Symposium is a gathering of creative minds with a vested interest in advancing the future of mountain bike tourism in British Columbia. Our goal is to unify the voice of the BC mountain biking industry, and discuss the opportunities we have to make mountain biking better for both residents and visitors alike.

British Columbia has long been a major contributor to the world of mountain biking. From its clandestine beginnings to its growth into the mainstream, mountain biking has become an established form of outdoor recreation and lifestyle that people enjoy in every corner of the province. The diverse trails and inspiring landscapes that are cherished by so many British Columbians have caught the attention of riders from around the globe.

The 2015 BC Mountain Bike Tourism Symposium is an opportunity for stakeholders and experts to gather and share insights and knowledge about how to progress toward a more sustainable and vibrant mountain bike tourism sector. Learn from the successes and challenges of those that have been working in the field and explore what is necessary to take BC’s mountain bike economy to the next level.

Collaboration is the underlying theme. It speaks to the importance of working together to share resources and insights and to build bridges between groups with common values in order to strengthen the mountain bike sector from the ground up. The symposium will highlight accomplishments and underscore the steps needed for success to keep BC at the forefront.

View the final schedule


Where & When

October 2-4, 2015

Williams Lake, British Columbia – Two full days of sessions on October 3&4 will be held at the Cariboo Memorial Recreation Complex conveniently located in the centre of town at 525 Proctor Street.



What’s Included

When you register for the full symposium, the following is included:


Welcome Reception

Come mingle with your fellow delegates and local dignitaries at the official welcome reception on Friday evening, Oct 2nd, at the Tourism Discovery Centre, a fantastic log building located just south of town off Highway 97 at 1660 S. Broadway.Discovery Centre

More info on social events…


The Speakers

The symposium will feature presentations by visionaries, change makers and those that have been in the trenches.  We will explore solutions to the challenges we face while keeping an open mind towards new approaches and new partnerships.  Topics covered will be as diverse the BC landscape involving trail advocates and builders, media specialists, First Nations representatives, business operators, government, and tourism marketing professionals.


The Topics

Land Use Agreements

Land managers will address the hurdles related to land access for recreational use. Learn how to best approach this often complicated process.

First Nations Partnerships

Modern treaties emphasize the need for partnerships with First Nations communities across BC. What are our common values and how can we work together?

Regional Collaboration

Pooling funds, sharing resources and developing strategies at the regional level is not only cost effective, it’s what can attract more visitors.

MTB Culture and Community Building

It often takes a champion with a good idea to generate local support and participation. Hear stories from those that initiated a wave of enthusiasm.

Visitor Information Needs

Where do mountain bikers go for information? Learn what information sources have the greatest influence.

Content Marketing

Create content that generates trust and awareness and validates your destination in the minds of your customers.


The Riding

Williams Lake has a rich history in mountain biking and the trails are amazing! Bring your bike and join in a variety of group rides lead by the Williams Lake Cycling Club. Rides will be tailored to suit different interests whether you like it mellow, intermediate, or advanced. Rides are organized for Wednesday through to Monday. So plan to come early or stay longer to maximize your ride time.

More info…


IMBA Canada Trail Building Workshop

The IMBA Canada Trail Care Crew will be coming to Williams Lake for a pre-symposium trail building workshop on October 1 & 2.  This special hands on workshop provides an excellent foundation for modern trail building techniques.  The workshop is free for those registered for the full symposium. Please indicate your interest when you register online.


Accommodation and Camping

Hotel accommodation partners for the symposium have been selected based on proximity to the Cariboo Memorial Recreation Complex where the symposium sessions will be held.  They are also close to the trails and have adequate secure bike storage.

1118 Lakeview Crescent, Williams Lake, BC V2G 1A3
Phone: (250) 392-3321

664 Oliver St, Williams Lake, BC V2G 1M6
Phone: (250) 392-6557

For those looking to camp with easy access to trails, the Chief Will-Yum Campground is the perfect spot. Located approximately 11 kilometres south of town on Highway 97 (above the Chief Will-Yum Gas Bar and across the highway from Pioneer Log Homes).

2579 Hwy 97 South, Williams Lake, BC
Phone: (250) 296-4352

Who Should Attend?

The MTB Tourism Symposium is an event for anybody with a stake in increasing mountain bike-related travel to our province.

Attendees typically include:

  • Mtb/outdoor adventure tourism operators
  • Event promoters
  • Media specialists
  • Community Leaders
  • Land Managers

  • Park planners
  • Destination marketing organizations
  • Bike industry representatives
  • Trail advocates, builders and maintainers
  • Government and industry professionals



Click here for the Detailed Final Schedule

Pre-symposium activities to include group rides for every level of rider and IMBA Canada trail workshop


Online Registration

Online registration is now open – Register Now.

Full Symposium $245 + GST  /  Single Day $125 + GST

Symposium Cancellation Policy 


Would you Like to Receive Updates?

Enter your email address and we’ll send you updates as we get closer to the event.


City of Williams Lake Ride the cariboo Puddle Bike ClubCRD2

D_BC_Gill_Blue(gray scale) square imba_canada-logobw recreation_sites_Bcbw

Want to be involved?  Contact us about partner and sponsor opportunities.


            Gold Level Sponsors:

west-fraser-timber-logo b&w     Heartland ToyotaMNP

TRUE Consulting     Pacific Coastal Airlines     barkerville brewery     Macon Construction

             Silver Level Sponsors:

save_logo     BCAYMBP b&w     super 8 and sun valley gas


Got a Question?

For questions about the conference, please contact the MBTA Executive Director, Martin Littlejohn, using the form on the right or the email address below. We'll get back to you as soon as possible!


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